The book
The Intergenerational Strategist
If your business stops the moment you do, you don’t own a business. You own a job.
And in the age of AI, jobs are being rewritten faster than careers can adapt. This is the strategy playbook for service business owners, consultants, agency owners and solopreneurs who intend to come out of this shift owning something.
I helped build the enterprise AI that is rewriting this work. I would rather you saw it coming than found out the way the people around me did.
The argument
Impact is the source. Income is the byproduct.
Every person and every business I have worked with chases one of three things: income, influence or impact. Most chase income first, and when income is the goal the people around you pay for it. The employees go. The customers get neglected. The owner ends up rich and lonely, which is its own kind of poverty.
So the book flips the order. Chase impact and it earns you influence, because people follow anyone who changes their life. Influence earned that way turns into income, because people pay those they trust to keep delivering. That order is the spine of everything else in the book.
Inside the book
Four parts, built to be read in order
Part 1
See the shift
The pattern underneath what is happening right now, and where the door out is. The same pattern showed up with the tractor, the printing press and the internet.
Part 2
The shift, up close
AI, AGI and human-AI collaboration, and what has already changed in your industry while everyone waited for it to arrive.
Part 3
The timeless principles
Awareness, pattern recognition, resilience, decision making, systems thinking, servant leadership, identity and network. The disciplines that worked in 1925 and will work in 2125.
Part 4
The operating system
The nine stages every lasting company runs on, from the Roman merchant to the solopreneur with an AI agent, applied in today’s tools.
There is no chapter on which AI tools to buy. Tools change every quarter. The book is about what to build, what to keep, and what to hand down.
Who it is for
Anyone who can feel the ground shifting
Service business owners, consultants, agency owners and solopreneurs. Corporate professionals working out what comes next. People who have already been let go, and people who can see the signs and would rather start building before the meeting comes.
It is a get-to-work book. You will not close the back cover with everything figured out, and the first time you apply any of it something will break. Read a chapter, underline what hits you, and do one thing about it before you start the next one.
Early readers
What people are saying
“As a serial entrepreneur and YPO member I receive many inputs on AI and business strategy for the middle market. I found Alec’s perspective from the enterprise level enlightening and valuable to my entrepreneurial journey.”
“The author brilliantly articulates how and why we should engage in AI, with concrete facts to support every premise. A must-read for everyone.”
“A wake-up call mixed with a practical guide. It creates urgency without making people feel hopeless.”
“It reads as if I am sitting there having a conversation with the author. It feels personal, like he is genuinely trying to help the reader in a supportive and guiding way.”
Published by VZN Leadership LLC. Paperback and Kindle.
Bring the book to your stage.
The Intergenerational Strategist keynote is available for conferences and leadership programs.